Legal Services for E-Commerce Businesses in Lithuania

Terms and conditions govern the contractual relationship between an e-commerce business and its customers and must comply with applicable Lithuanian and EU consumer protection requirements. Mandatory pre-contractual information must be provided clearly and comprehensibly before the consumer becomes bound by the contract. Unfair contractual terms are not binding on consumers, while the remainder of the contract may continue to apply where legally possible. Failure to provide mandatory information may trigger specific statutory consequences, including extended withdrawal periods, restrictions on additional charges or regulatory enforcement. However, EU law does not establish a universal rule that every missing contractual provision is automatically replaced by the least favourable statutory default. We draft terms and conditions that are fully compliant, readable, and practically enforceable.

• Company identification — full legal name, registered address, VAT number, and contact details as required by the E-Commerce Directive
• Product and pricing information — clear description of goods or services, total price including VAT and delivery, and any additional charges
• Order process — how the contract is formed, the order confirmation mechanism, and the conditions for acceptance or refusal
• Delivery terms — estimated delivery timelines, risk of loss transfer, and what happens when delivery fails
• Right of withdrawal — the 14-day right, how to exercise it, and the excluded categories where the right does not apply
• Returns procedure — the practical process for returning goods, who bears return shipping costs, and refund timeline
• Liability limitations — disclaimers proportionate to the product type and legally enforceable under Lithuanian law
• Governing law and jurisdiction — Lithuanian law and Lithuanian courts, with EU consumer protection minimum standards preserved
• Dispute resolution — information about the competent alternative dispute resolution (ADR) bodies and procedures, where required under Directive 2013/11/EU and applicable Lithuanian consumer protection legislation. Regulation (EU) No 524/2013 on online dispute resolution was repealed on 20 July 2025, and the European Online Dispute Resolution (ODR) platform has been permanently discontinued. E-commerce businesses should no longer refer consumers to the discontinued ODR platform.

The returns policy is, in practice, more read by consumers than the terms and conditions. It must accurately reflect the statutory 14-day right of withdrawal and clearly communicate the practical process for returning goods. A returns policy that restricts the statutory right — for example, by imposing a 7-day return window, charging restocking fees, or requiring original packaging as a condition of return — is unenforceable, and the customer is entitled to exercise the full statutory right regardless of what the policy says.

• Statutory 14-day right of withdrawal — accurately stated, with the correct start date (day of receipt for goods; day of contract for services)
• How to exercise the right — a clear withdrawal form or process, contact details, and confirmation of receipt mechanism
• Return shipping responsibilities — who pays for return shipping (seller bears cost for faulty goods; consumer bears cost for withdrawal returns unless seller agrees otherwise)
• Refund timeline and method — under Article 13 of Directive 2011/83/EU, the trader must generally reimburse the consumer without undue delay and no later than 14 calendar days after being informed of the consumer's decision to withdraw from the contract. For sales of goods, the trader may withhold reimbursement until the goods have been received back or the consumer has supplied evidence of having sent them back, whichever occurs first, unless the trader has offered to collect the goods. Reimbursement must generally be made using the same payment method as the original transaction, unless the consumer expressly agrees otherwise and incurs no additional fees.
• Excluded products — specific categories where the withdrawal right does not apply; correctly and narrowly stated
• Faulty goods procedure — separate from withdrawal; 2-year statutory guarantee under the Sale of Goods Directive
• International returns — practical guidance for non-Lithuanian consumers on how to return to a Lithuanian address

A GDPR-compliant privacy policy is a legal requirement for every e-commerce website that processes personal data of EU consumers — which means every e-commerce website without exception. The privacy policy must describe all processing activities, their legal basis, the data subjects' rights, and how to contact the data controller and any applicable supervisory authority. Cookie consent must be obtained before non-essential cookies are set. We prepare the full GDPR documentation suite for e-commerce businesses.

• Privacy policy — specific to the e-commerce context; covering purchase data, email marketing, analytics, and third-party processors
• Cookie policy — describing all cookies used, their purpose and duration, and the consent mechanism
• Cookie consent banner implementation guidance — technical specification for GDPR-compliant consent (opt-in for non-essential; no pre-ticked boxes)
• Data processing agreements (DPAs) — for payment processors, email marketing platforms, analytics tools, and shipping providers
• Records of processing activities (ROPA) — internal data map required under GDPR Article 30
• Data breach notification procedure — 72-hour notification to the State Data Protection Inspectorate (SDPI) when required
• Data subject rights procedures — handling access, erasure, portability, and objection requests within GDPR timeframes
• Email marketing consent documentation — double opt-in procedure and consent records for GDPR-compliant marketing lists

An e-commerce business is only as reliable as its supply chain — and the legal agreements with suppliers determine what recourse the business has when goods are defective, deliveries are late, or quality standards are not met. Supplier agreements for e-commerce differ from standard commercial contracts in one important respect: the e-commerce seller has direct consumer-facing liability under the EU Sale of Goods Directive for the quality of the products it sells, regardless of who manufactured them. The supplier agreement must allocate the resulting exposure correctly.

• Product quality standards — specific requirements, testing obligations, and the consequences of non-conforming goods
• Delivery terms and risk transfer — Incoterms, lead times, delivery failure consequences, and risk of loss during transit
• Warranty and indemnity provisions — supplier's warranty for product conformity; indemnity for consumer claims arising from defects
• Intellectual property — ownership of product images, descriptions, and packaging created for the e-commerce listing
• Product liability allocation — indemnification provisions for EU product liability claims arising from the supplied goods
• Exclusivity and territory — restrictions on the supplier selling the same products to competitors in the same market
• Minimum order quantities and pricing — flexibility provisions for scaling up or down; most-favoured customer clauses
• Termination and exit — notice periods, return of unsold stock, and continuity obligations during a wind-down period

Selling through Amazon, Zalando, eBay, or other EU marketplaces means accepting their standard seller agreements — documents of 40–80 pages that are non-negotiable in their core terms but which contain provisions that many sellers do not read until they need them: suspension procedures, payment withholding rights, liability for buyer claims, and intellectual property assignment clauses. We review marketplace seller agreements, advise on the key risk provisions, and confirm what obligations the seller is taking on before they begin selling.

• Amazon Seller Agreement review — identifying liability exposure, inventory forfeiture risk, and suspension appeal rights
• Zalando, eBay, and other EU marketplace agreement review — key risk provisions and seller obligations
• Brand registry requirements — advising on Amazon Brand Registry, trademark requirements, and counterfeit claim procedures
• Marketplace FBA terms — fulfilment by Amazon legal obligations, storage fee structures, and removal order rights
• Intellectual property provisions — what rights the marketplace claims to product images, content, and reviews
• Suspension and reinstatement — understanding the grounds for account suspension and the appeal process
• Payment withholding provisions — conditions under which the marketplace can withhold seller payments

E-commerce businesses that sell subscription products — recurring billing, SaaS, digital content, membership programmes — face additional legal requirements beyond standard one-off purchase terms. EU consumer law imposes specific obligations on subscription contracts: clear disclosure of the recurring nature, the billing interval, and how to cancel. Automatic renewal clauses must be separately highlighted. We draft subscription terms that comply with EU consumer protection requirements while remaining commercially operable.

• Subscription terms — clear disclosure of the recurring nature, billing frequency, and total cost over the subscription period
• Automatic renewal provisions — compliant with EU requirements for separate prominent disclosure of auto-renewal
• Cancellation procedure — how the consumer exercises the right to cancel; the 14-day withdrawal right for subscription services
• Digital content terms — terms for digital downloads, streaming access, or app subscriptions; withdrawal right waiver mechanism
• Free trial terms — conditions of the free period, automatic conversion mechanism, and consumer notification obligations
• Price increase provisions — advance notice requirements and the consumer's right to terminate if price increases
• Payment failure handling — what happens when a recurring payment fails; retry logic and service suspension